Being good isn’t enough, be GREAT! To be great you must organize your talents, work, and businesses for success. If you are tattooing for a living then you are a small business. If you don’t understand the nature of business, then you are spending more energy and getting less out of your hard work. In this seminar artists, managers, studio owners, and apprentices will learn to think about all the details of a professional business plan as it relates specifically to high quality professional tattooing. Topics covered will include clearly defining your mission, how to build a strong business foundation, determining keys to success, assessing your target markets, establishing branding, comparing competitors, clearly defining your services and products, sales and marketing strategies, advertising and public relations, responsible selling strategies & creating demand, human resources management, and how to track your vital statistics to insure your businesses fulfills its potential. We have watched and helped artists in all stages of careers, from aspiring artists and managers to artists of exceptional influence, and are happy to pass on the great ideas that have helped us achieve our goals time and time again.